Debt Collection Cartoons

The Challenge

We needed a way to stand out and connect with our target audience - marketing agency owners and freelancers. We also wanted to diffuse the inherent tension of debt collections with some humor.

The Strategy

Establish an exceptionally engaging, relatable, and sharable social presence by turning out LinkedIn feed into a weekly cartoon column. 

The Brief

Elevated but still relatable... provoking the thought “this is too good not to share” / Clever, cheeky, thought provoking / Holding up a mirror to people’s behavior and the confounding circumstances / inspired by the New Yorker Cartoons

The Results

Memorable, humorous, and engaging social posts for one of the most stressful industries in the world.